TIN ROBOT GAMES MAP Policy

TIN ROBOT GAMES
Minimum Advertised Price (MAP) Policy
Effective June 1, 2024

TIN ROBOT GAMES has dedicated years to building a brand that is recognized for its quality, innovation, and value. We rely on the trust, passion, and support of the board gaming community—both retailers and consumers—to maintain the integrity of our products and ensure that our fans can enjoy a fair and rewarding marketplace. This Minimum Advertised Price (MAP) policy sets forth the standards that will help preserve our brand’s perceived value and protect the shared interests of TIN ROBOT GAMES, its retail partners, and the customers who purchase our games.

Additionally, as a publisher that frequently brings games to life through Kickstarter, we acknowledge the vital role that our backers play. They invest in our vision well before a product is available, enabling us to develop and produce games that might never see the light of day otherwise. It is crucial to respect and support these early backers by ensuring that their trust and contributions are not undermined by later advertised discounts, especially before many of them have even received their copy of the game. Offering deep pre-order discounts below the pricing paid by our original crowdfunding supporters can cause irreparable harm to our relationship with this core community, diminish the perceived value of our products, and erode confidence in future projects.

1. Scope of the MAP Policy
This MAP policy applies to all retailers, distributors, and resellers (“Retailers”) who advertise, market, or sell TIN ROBOT GAMES’ board games. All parties are required to abide by the guidelines set forth herein to protect the integrity of our brand and maintain a fair and stable marketplace.

2. Minimum Advertised Price (MAP)
The Minimum Advertised Price for all TIN ROBOT GAMES products will be set at the Manufacturer’s Suggested Retail Price (MSRP) as indicated on our website www.tinrobotgames.com. Retailers are prohibited from advertising any TIN ROBOT GAMES product below the established MAP.

3. Advertising Restrictions

  • If pricing is displayed anywhere other than within a physical, brick-and-mortar location, no strike-through, highlighting, or any other form of alteration to the MAP is permitted.
  • Advertised prices must never appear below the MAP in any print, online, or other media formats. This includes, but is not limited to, digital storefronts, social media platforms, email marketing, banner ads, and third-party marketplaces.
  • Retailers may offer discounts or promotions that result in a final sale price below the MAP only after the product is placed into a customer’s online cart or at the point of purchase. The lower advertised price must not appear in general marketing materials visible prior to this stage.
  • Clearance sales, closeouts, or liquidation events that result in products being offered below the MAP must receive prior written approval from TIN ROBOT GAMES.

4. Temporary Sale Exceptions
From time to time, TIN ROBOT GAMES may run temporary promotions or sales. During such promotions, the MAP for those specific products will be adjusted to match the temporary sale price. Retailers will be notified in advance, and this adjusted MAP will apply only to designated products and for the specified time frame.

5. Kickstarter and Pre-Order Integrity
Retailers must respect the critical role played by Kickstarter backers and early supporters by refraining from advertising pre-orders of our products at prices below the amount paid by these original backers. Undercutting backer prices harms the trust and goodwill we’ve built with our community and can jeopardize future projects. All pre-order advertising must reflect pricing consistent with or above what original crowdfunding backers paid, preserving their contribution and maintaining confidence in TIN ROBOT GAMES’ development process.

6. Monitoring & Enforcement
TIN ROBOT GAMES reserves the right to monitor advertised prices through various methods, including online price-tracking tools, direct observation, and customer reports. Retailers found to be in violation of this MAP policy, including the Kickstarter integrity clause, may be subject to one or more of the following actions, at TIN ROBOT GAMES’ sole discretion:

  • Suspension of wholesale accounts
  • Termination of the business relationship
  • Refusal of future product shipments

7. Amendments & Updates
TIN ROBOT GAMES reserves the right to amend or modify this MAP policy at any time. Retailers will be notified in writing of any changes and are expected to comply within a reasonable timeframe.

8. Contact Information
All questions or inquiries related to the MAP policy should be directed to:
TIN ROBOT GAMES MAP Policy Support
Email: media@tinrobotgames.com

9. Commitment to Community and Brand Integrity
By adhering to this MAP policy, retailers support the ongoing health and growth of TIN ROBOT GAMES and the broader board game community. Consistent, fair pricing not only maintains the prestige and perceived value of our products but also ensures that backers, fans, and retailers alike can have confidence in our processes. Thank you for your cooperation and for helping us preserve the integrity of our brand, our Kickstarter efforts, and the trust our community has placed in us.